Nutrition ki Sargam: Online singing contest for budding young singers
A one of a kind online singing and music competition-
‘Nutrition ki Sargam’ where you need to either sing
the Nourish Brand anthem song or play it on your favourite instrument.
There are three categories of participation: Budding
Sensation (6-10 years), Young Sensation (11 to 14 years), and Rising Sensation
(15-18 years).
The concept is very unique and interesting. Kailash
Kher will launch a Nourish Brand Anthem Song that is sung by him. The
contestants have to listen to the Nourish song and sing the same song in their
own voice or play it on any instrument. They have to create a video recording
of their performance and submit the same online as their entry to the
competition.
The Nourish Brand Anthem song will be available on www.nourishstore.co.in along with social media channels of Kailash
Kher as well as of Nourish. All interested participants have to register online
on the event microsite and upload their video entries on the same microsite.
Nourish Nutrition ki Sargam is an ideal platform for
all those young singers and musicians who possess a passion to showcase their
talent in front of the world.
All the entries received will be screened by a panel
of music experts. 30 selected entries in each of the three categories will
qualify for the Battle Round, where they will perform against each other.
Following the social distancing norms, Battle Round auditions will be conducted
live on a video conferencing platform like Zoom. In this phase, audience can
also vote for their favourite performers.
From these 90 contestants from the Fight Phase, top 9
finalists will be selected on the basis of audience votes as well as jury
decision. These top 9 finalists will then interact with Kailash Kher in a
Facebook Live event and then he will announce the winners. The Winner of each
category will then be invited for recording a video with Kailash Kher. Entry to
the contest is absolutely free.
Sharing details of the event to the media, Ashish
Khandelwal, Executive Director, BL Agro Industries Ltd. said, “Every dream
needs nourishment. As a brand Nourish is committed to provide not just physical
health and nutrition, but also aim to help talented kids in achieving their
dreams.”
Kailash Kher said “I congratulate Nourish and BL Agro
Industries for this noble initiative aimed for promotion of young music talent
of our country. I am honoured to be part of this cause and excited to find and
present some special music talent to the world.”
It is worthwhile to mention that Nourish comes with a
promise for nutrition. The brand offers entire range of food products typically
used in an indian kitchen including Atta, Rice, Pulses, Ghee, Oils, Dry Fruits,
Papad, Achars, Murabba, etc. Each Nourish product is packed with superior
quality ingredients and is produced with finest processes that ensure maximum
retention of nutrients. Nourish is today among the healthiest options available
for the entire family and especially for the growing children.
So, what are you waiting for? Just get set to
participate in one of the biggest virtual singing and instrumental talent hunt.
If you have the talent, this is the perfect platform to let the world take note
of you. Keep an eye out for details.
For more details log on to www.nourishstore.co.in or call toll-free 1800-121-158-158
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