Daikin India set to establish expansive factory, focus on manufacturing climate-friendly ACs'
“Daikin, is looking to make India its manufacturing hub, and is in
the process of expanding its India operations—setting up its third factory,
ramping up its R&D facility and planning to manufacture climate-friendly
ACs. Daikin India aims to expand into East Africa by exporting from its Indian
subsidiary and the planned India factory is expected to cover 40 to 45 acres;
boosting capacity to meet any requirements for growth, regardless of
economic impacts from the COVID-19 crisis.” Said Sandeep Rekhi, Regional
Director(North), Daikin
Despite the ongoing COVID 19 waves and bumpy lockdowns across the
country, Daikin has emerged as the most preferred & No 1 AC brand
across
With a shift in lifestyle, the need for hygienic & useful living
spaces has gone up. Work from home demands smart air-conditioning that technologically
supports your daily needs in addition to providing the ability to manage the
cooling, ventilation & air purification priorities.
Daikin
India, with a wide range of room ACs available across all price points, has
been the preferred choice of customers and “Made in India” has had a strong
impact especially for the industry as the penetration levels of
air-conditioning in India are still only 6~7%. With Indian customers becoming
“Value-Conscious” there is need to pace cautiously between Market Share and
Profitability. Daikin wants to most humbly “Educate, Cultivate and inculcate”
customers and the market about Daikin’s technology, quality and efficiency.
The
obvious benefit of localization is a reduction in Costs, Imports and
currency fluctuations. But more than that the turnaround time for “Design to
Shop” or “Prototype to Final Product” has significantly reduced. Indian
customers are very demanding and competition in Air-conditioning is dynamic and
challenging. It is noteworthy that Neemrana in Rajasthan houses Daikin
“We designed a product range to suit India’s extreme temperature range –
as high as 49°C – by following Japanese processes adapted to Indian
requirements,” added Sandeep Rekhi, Regional Director(North), Daikin India. “Through effective
regional marketing campaigns and far-reaching partnerships such as with the
Indian Premier League, we made ourselves noticed on every street corner from
Daikin with partner Nikken Sekkei, was recently awarded the Global Cooling Prize for innovating a system to ensure consistent room temperature and humidity using two specially adapted indoor units running on the low GWP(Global Warming Potential) refrigerant for the emerging markets. The Global Cooling Prize was launched by a global coalition led by the Department of Science and Technology, Government of India, leading global research body the Rocky Mountain Institute (RMI) and Mission Innovation, a global initiative of 24 countries and the European Union to accelerate global clean energy innovation.
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